| Texts are not just words... |
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| • | … but probably
only people know |
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| that |
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| • | an encoding
may claim to capture |
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| – | just visual
salience, |
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| – | just its
assumed causes |
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| – | both |
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| • | encoding makes
explicit one (or |
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| more) sets of
interpretations |
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| 14 |